Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to "Making Better Decisions" by Wensley
Loading...
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Brodie, Roderick J
Contributor
Abstract
Wensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1994
Journal title
Volume number
Issue number
Publisher
Publisher DOI
Comments
Postprint version. Published in International Journal of Research in Marketing, Volume 11, Issue 1, January 1994, pages 91-93. Publisher URL: http://dx.doi.org/10.1016/0167-8116(94)90037-X