The Nature Of Natural

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dc.contributor.advisorPaul Rozin
dc.contributor.advisorDeborah A. Small
dc.contributor.authorScott, Sydney Elizabeth
dc.date2023-05-17T19:39:45.000
dc.date.accessioned2023-05-22T17:10:40Z
dc.date.available2001-01-01T00:00:00Z
dc.date.copyright2018-02-23T20:17:00-08:00
dc.date.issued2017-01-01
dc.date.submitted2018-02-23T12:42:06-08:00
dc.description.abstractIn the modern Western world, consumers prefer natural foods, medicines, and personal care products and have a desire to connect with the natural world. Despite evident consumer demand for natural products, little research has been devoted to the psychological underpinnings of the natural preference. The present dissertation will examine the psychology of the natural preference and its implications in three chapters. Chapter 1 will expand the scope of explanations of opposition to genetically modified food by applying established theories about naturalness, sacred values and the law of contagion. Chapter 2 will examine how inferences about safety and efficacy of natural products cause natural to be more strongly preferred when preventing as opposed to curing an ailment. Chapter 3 will explore how naturalness operates as a trustworthiness cue and is more strongly preferred in the absence of other trustworthiness cues (e.g., brand familiarity).
dc.description.degreeDoctor of Philosophy (PhD)
dc.format.extent179 p.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://repository.upenn.edu/handle/20.500.14332/29505
dc.languageen
dc.legacy.articleid4359
dc.legacy.fulltexturlhttps://repository.upenn.edu/cgi/viewcontent.cgi?article=4359&context=edissertations&unstamped=1
dc.provenanceReceived from ProQuest
dc.rightsSydney Elizabeth Scott
dc.source.issue2573
dc.source.journalPublicly Accessible Penn Dissertations
dc.source.statuspublished
dc.subject.otherAlternative Medicines
dc.subject.otherGenetic Engineering
dc.subject.otherGenetic Modification
dc.subject.otherJudgment and Decision Making
dc.subject.otherNatural
dc.subject.otherNaturalness
dc.subject.otherAdvertising and Promotion Management
dc.subject.otherMarketing
dc.subject.otherPsychology
dc.titleThe Nature Of Natural
dc.typeDissertation/Thesis
digcom.contributor.authorisAuthorOfPublication|email:sydscott@sas.upenn.edu|institution:University of Pennsylvania|Scott, Sydney Elizabeth
digcom.date.embargo2001-01-01T00:00:00-08:00
digcom.identifieredissertations/2573
digcom.identifier.contextkey11637227
digcom.identifier.submissionpathedissertations/2573
digcom.typedissertation
dspace.entity.typePublication
relation.isAuthorOfPublication524b461b-61d5-4672-8371-fe25a5021c36
relation.isAuthorOfPublication.latestForDiscovery524b461b-61d5-4672-8371-fe25a5021c36
upenn.graduate.groupPsychology
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