This study investigated the rapid and introspective processing of sociolinguistic associations with the (ING) variable in context. Using a within-participant design and parallel paradigms for implicit and explicit tasks, we measured these processes in maximally similar settings. Participants completed tasks under varying levels of time pressure to elicit implicit and explicit responses to sociolinguistic cues. Our results show that implicit and explicit measures of the strength of sociolinguistic linkages do not significantly correlate, suggesting distinct processing mechanisms for these two types of associations. Furthermore, while context influenced explicit sociolinguistic evaluations, it did not significantly affect implicit processing. These findings indicate the complexity of sociolinguistic processing and point to the need for further research into the role of context, particularly its differential impact on implicit versus explicit sociolinguistic processing.