During the COVID pandemic, many financially vulnerable students at Georgia State University (GSU) received money from the CARES Act Higher Education Emergency Relief Fund (HEERF). With this money depleted, GSU administrators were concerned that GSU HEERF recipients would be at risk of dropping out. They wanted these students to receive financial counseling advising students about their options to successfully fund their education. However, uptake for similar counseling had historically been low. In this context, GSU planned to email HEERF fund recipients inviting them to attend financial counseling.