Introduction (First paragraph only) The concept of integrating social aims with profit-making has been an emerging trend in the world today, especially in the wake of the 2007-2009 financial crisis which shone the spotlight on the problems of pure profit-maximization. Social Enterprise is at the very core of this new movement to integrate social aims with profits, taking root in an increasing number of circles today, ranging from the field of international development, to impact investing, and even public policy.