This paper addresses the ethical concerns that generative artificial intelligence (AI) in text-to-image modeling poses, specifically in protecting social equality and against discrimination. It first defines AI and explains the focus on generative AI. It then discusses the emergence of generative AI modeling, as well as prominent players in the generative AI text-to-image space. After explaining different ethical questions that have arisen in response to the rapid deployment of the technology, this paper establishes an ethical claim for why AI developers need to design these models to protect social equality and reduce stereotypes. This occurs in two ways. The first is explaining how the biases and stereotypes present in generative AI differ from the world before this technology existed. The second is establishing why amplifying stereotypes and biases is wrong, as well as why generative AI developers specifically have a moral obligation to protect social equality.