How Expert Are the Experts?
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Penn collection
Marketing Papers
Degree type
Discipline
Subject
Forecasting
Marketing
Business
Marketing
Marketing
Business
Marketing
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract
If you want good forecasts for your industry, you should hire the best experts. Right? Well, maybe not.
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1981-12-01