Book Review of Corporate Strategic Planning
Loading...
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Business
Marketing
Marketing
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract
Book Review of Corporate Strategic Planning by Noel Capon, John U. Farley, and James M. Hulbert, New York: Columbia University Press, 1988.
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1990-04-01
Journal title
Journal of Marketing