What Have We Learned from Our Mistakes?

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dc.contributor.authorMellers, Barbara
dc.contributor.authorLocke, Connson
dc.date2023-05-17T20:01:01.000
dc.date.accessioned2023-05-22T23:44:00Z
dc.date.available2023-05-22T23:44:00Z
dc.date.issued2007-01-01
dc.date.submitted2018-05-17T12:31:07-07:00
dc.description.abstractThe authors discuss the steps involved in good decision making and use those steps to organize results from behavioral decision research. Framing effects, self serving biases, and context effects are a few of the many errors and biases that are presented. The authors also discuss techniques for reducing errors. They conclude by providing examples of human cognitive strengths, while emphasizing the importance of learning from our mistakes.
dc.identifier.citationMellers, B. & Locke, C. (2007). What Have We Learned from Our Mistakes? In Edwards, W., Miles Jr., R.F., & von Winterfeldt, D. (Eds.), Advances in Decision Analysis: From Foundations to Applications, 351-374. Cambridge University Press.
dc.identifier.urihttps://repository.upenn.edu/handle/20.500.14332/39604
dc.legacy.articleid1272
dc.legacy.fields10.1017/CBO9780511611308.019
dc.legacy.fulltexturlhttps://repository.upenn.edu/cgi/viewcontent.cgi?article=1272&context=marketing_papers&unstamped=1
dc.rightsThis material has been published in Advances in Decision Analysis: From Foundations to Applications edited by Edwards, W., Miles Jr., R.F., & von Winterfeldt, D. This version is free to view and download for personal use only. Not for re-distribution, re-sale or use in derivative works. ©2007 Cambridge University Press.
dc.source.beginpage351
dc.source.endpage374
dc.source.issue420
dc.source.journalMarketing Papers
dc.source.journaltitleAdvances in Decision Analysis: From Foundations to Applications
dc.source.statuspublished
dc.subject.otherBusiness
dc.subject.otherCognition and Perception
dc.subject.otherCognitive Psychology
dc.subject.otherMarketing
dc.titleWhat Have We Learned from Our Mistakes?
dc.typeBook Chapter
digcom.identifiermarketing_papers/420
digcom.identifier.contextkey12148337
digcom.identifier.submissionpathmarketing_papers/420
digcom.typechapter
dspace.entity.typePublication
upenn.schoolDepartmentCenterMarketing Papers
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