What Have We Learned from Our Mistakes?

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Marketing Papers
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Business
Cognition and Perception
Cognitive Psychology
Marketing
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Mellers, Barbara
Locke, Connson
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The authors discuss the steps involved in good decision making and use those steps to organize results from behavioral decision research. Framing effects, self serving biases, and context effects are a few of the many errors and biases that are presented. The authors also discuss techniques for reducing errors. They conclude by providing examples of human cognitive strengths, while emphasizing the importance of learning from our mistakes.

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2007-01-01
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