A Recency-Only Pareto/NBD
Loading...
Degree type
Graduate group
Discipline
Subject
pareto/NBD
customer-base analysis
recency/frequency
survey
telemetry
Business
Marketing
customer-base analysis
recency/frequency
survey
telemetry
Business
Marketing
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Rajagopalan, Rohan
Contributor
Abstract
This paper will examine an extension to the Pareto/NBD model commonly used in customer base analysis. The paper will demonstrate and estimate a "recency-only" version of the Pareto/NBD. The model will be fit to both real-world and simulated data and will be compared to the "recency/frequency" model. The paper finds that the model can adequately recover parameters in a variety of settings, but in some cases may predict poorly.
Advisor
Peter Fader
Date of degree
2018-05-01