A Recency-Only Pareto/NBD

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pareto/NBD
customer-base analysis
recency/frequency
survey
telemetry
Business
Marketing
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Rajagopalan, Rohan
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Abstract

This paper will examine an extension to the Pareto/NBD model commonly used in customer base analysis. The paper will demonstrate and estimate a "recency-only" version of the Pareto/NBD. The model will be fit to both real-world and simulated data and will be compared to the "recency/frequency" model. The paper finds that the model can adequately recover parameters in a variety of settings, but in some cases may predict poorly.

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Peter Fader
Date of degree
2018-05-01
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