This presentation is a case study of the Italian Market in South Philadephia. The southern part of the market that had been designated "blighted" by the city of Philadelphia in 2000. Since then, the area has been revitalized largely through an influx of immigrants. This study focused on seven Latino business owners in the area, to chart the development of the Latino business community in the Italian Market. Through process tracing, the author shows how urban revitalization was a byproduct of the growth of Latino immigrant business owners.