If a coach subscribes to artist stereotypes and/or preconceived notions about artists, the coach may not fully and accurately perceive artists as they are during coaching sessions. Not all creatives suffer from the angst of being a starving artist. What are some of the artists' actual concerns? And how can Leadership Coaches help artists lead their way on their creative paths? This capstone is an investigation of some of the performance-inhibiting thoughts of artists examined through the perspective of leadership coaching. This capstone is intended to provide practical information for coaches who have, or intend to have, clients who are artists and creatives. The information is applicable regardless of their client’s art form. This study includes interviews with artists to examine the varying viewpoints of different artists and their experiences. With this in mind, each of them were asked the same set of seven questions. Scenarios were created of how a Leadership Coach can help and guide artists to new levels of awareness of their cognitive distortions. Among the findings is that the coaching emphasis for artists should not be what society says they should want or aspire to, but what the individual artists want and aspires to, according to the standards they themselves set. The artists surveyed in this study expressed that a Leadership Coach and/or a good support system could help them by increasing their focus on priorities and increasing their confidence levels as artists.