Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis
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In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.
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1990
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Postprint version. Published in Journal of the Market Research Society, Volume 32, 1990, pages 469-471. Publisher URL: http://www.marketingpower.com/ The author asserts his right to include this material in ScholarlyCommons@Penn.