Ly, Quang

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  • Publication
    Innovation Strategies for Musicians
    (2012-04-01) Ly, Quang
    In this thesis I describe the old and new music industry models from different perspectives. Included is a brief interview with CD Baby founder Derek Sivers with his advice for musicians. Modular strategies for independent artists to learn, record, digital distribution (CDBaby, TuneCore), branding, and monetize their music are presented. I also present academic and applied perspectives in creativity, project management (Iron Triangle, Systems Perspective of Success, SMART Strategy), and VARK learning preference that can affect the strategies selected by musicians.