Jamieson, Kathleen Hall

Email Address
ORCID
Disciplines
Research Projects
Organizational Units
Position
Introduction
Research Interests

Filters

11
19971
1
1
Reset filters

Settings

Search Results

Now showing 1 - 1 of 1
  • Publication
    Setting the Record Straight: Do Ad Watches Help or Hurt?
    (1997) Jamieson, Kathleen Hall; Cappella, Joseph N
    Ad watches are a technique for broadcasters to critique political ads. Research evaluating their effectiveness by Ansolabehere and Iyengar (1996) found that ad watches actually helped the candidates being criticized. These results may be due to the authors' choice of ad watches, which were more supportive than critical. Ad watches using critical commentary can reframe the targeted ad and undermine its justification.