Chau, Minh

Email Address
ORCID
Disciplines
Research Projects
Organizational Units
Position
Introduction
Research Interests

Filters

11
20101
1
1
Reset filters

Settings

Search Results

Now showing 1 - 1 of 1
  • Publication
    Individual Privacy and Online Services
    (2010-09-01) Chau, Minh; Clemons, Eric K
    We explore consumer trade-offs between better performance through tailoring of online services to their individual needs and greater privacy as a result of reduced disclosure of personal information. We show that individuals have different willingness to accept loss of privacy that is a function of (1) the individual and his/her preferences, because the variation in demands for privacy is not uniform across individuals, (2) the service Domain, because individuals demand more privacy in some Domains than they do in others and (3) these differences themselves differ among consumers as well.