Kraidy, Marwan M
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Publication Hypermedia Space and Global Communication Studies: Lessons From the Middle East(2010-01-01) Kraidy, Marwan M; Mourad, SaraPublication Popular Culture as a Political Barometer: Lebanese-Syrian Relations and Superstar(2006-01-01) Kraidy, Marwan MOn the evening of Monday, August 11, 2003, two spontaneous riots erupted in Beirut. They occurred around the same time and were triggered by the same event. About an hour earlier, Future TV had announced voting results after the semi-final of its flagship program, Superstar, the Arabic version of Pop Idol (UK) or American Idol (US). The first riot erupted at the Beirut Hall, a concert venue where the Superstar finale had just concluded. Several people passed out, including one the mothers of two semi-finalists and the third semi-finalist herself who lost consciousness after learning she had moved on to the finale. The second riot unfolded when fans of the ousted semi-finalist gathered spontaneously in front of Future Television studios to protest the decision. What gave these riots their passion and poignancy was the fact that the Lebanese contestant Melhem Zein was eliminated while the Syrian candidate Rowayda Attiyeh was elevated to the finale.Publication International Communication, Ethnography, and the Challenge of Globalization(2003-01-01) Murphy, Patrick D; Kraidy, Marwan MThis article articulates media ethnography with international communication theory in the context of globalization. It explores the history and regional trajectories of media ethnography, as well as anthropology’s epistemological and political issues of representation that have become relevant to media studies. The authors argue that rethinking the limits and potential of media ethnography to address cultural consumption also necessarily involves considering how ethnography can serve to engender a vision of international communication theory grounded in the practices of everyday life. This reformulation is crucial at a time when some media scholars celebrate difference via microassessments of postcolonial locales and the plurality of cultures without attempting to consider global structural concerns. In fact, the authors argue, if media ethnographies are rigorously developed, they can offer international communication theory the material to bridge the gap between meaning and structure without losing site of the complexity, context, and power imbalances inherent in processes of globalization.Publication Shifting Geertz: Toward a Theory of Translocalism in Global Communication Studies(2008-01-01) Kraidy, Marwan M; Murphy, Patrick DThough the anthropologist Clifford Geertz has been tremendously influential across the humanities and social sciences, his impact on media and communication scholarship remains unclear. Geertzian theory, this article argues, can rejuvenate global communication studies by providing a foundation to build a theory of translocalism. The article first highlights the theoretical affinities between Geertz’s interpretive anthropology and communication studies. The following sections explicate Geertz’s perspectives on the local and on meaning. Then, we explore how Geertz’s notion of the local can serve as a context for a new understanding of power in global communication studies. In light of this, the article then turns to an analysis of the notion of translocalism as it transpires in Geertz’s work. The final section elaborates the implications of translocalism for global communication studies through a discussion of global television formats and foreign news correspondents.Publication Neo-Ottoman Cool 2: Turkish Nation Branding and Arabic-Language Transnational Broadcasting(2013-01-01) Al-Ghazzi, Omar; Kraidy, MarwanTen years after the Justice and Development Party (AKP) came to power in Turkey in 2002, Turkish-Arab relations have dramatically improved. This rapprochement was largely based on Turkey’s engagement with Arab publics as part of a soft power–based policy conceived as neo-Ottomanism. Against the backdrop of the remarkable popularity of Turkish television dramas in the Arab world, this article focuses on Turkey’s transnational broadcasting and nation-branding efforts. Acknowledging the limits and challenges to soft power, it argues that the success of neo-Ottomanism has been based on the Turkish government’s use of multiple strategies of outreach through popular culture, rhetoric, and broadcasting to create a new Turkish nation brand of neo-Ottoman cool, articulated as at once more benign and more powerful. The conclusion discusses how the Arab uprisings have complicated Turkey’s charm offensive in the Arab world.Publication Inequality and Communicative Struggles in Digital Times: A Global Report on Communication for Social Progress(2018-01-01) Couldry, Nick; Rodriguez, Clemencia; Bolin, Göran; Cohen, Julie; Goggin, Gerard; Kraidy, Marwan M; Iwabuchi, Koichi; Lee, Kwang-Suk; Qiu, Jack; Volkmer, Ingrid; Wasserman, Herman; Zhao, Yuezhi; Koltsova, Olessia; Rakhmani, Inaya; Rincón, Omar; Magallanes-Blanco, Claudia; Thomas, PradipOriginally the “Media and Communication” chapter of the International Panel on Social Progress, published by Cambridge University Press, we hope this version as a CARGC Press book will expand the reach of the authors’ vision of communication for social progress.Publication Die Politisierung des Unterhaltungsfernsehens in der arabischen Welt / The Politicization of Entertainment Television in the Arab World(2006-01-01) Kraidy, Marwan MDie Reality-TV-Show Superstar, eine arabische Version von Deutsch- land sucht den Superstar, ist auch im Libanon und in Syrien extrem erfolgreich. Das Unterhaltungsformat wird in den Jahren 2003 bis 2006 unversehens zur Bühne für die politischen Umwälzungen in den beiden Ländern und dient als eine Art Gradmesser für ihre politischen Beziehungen.Publication Star Academy as Arab Political Satire(2008-01-01) Kraidy, Marwan MPublication Review of Media and the Path to Peace, by Gadi Wolfsfeld(2005-08-26) Kraidy, Marwan MPublication Convergence and Disjuncture in Global Digital Culture(2017-01-01) Kraidy, MarwanThe question “Is there a global culture?” fueled heated debates in the 1980s and 1990s, when intellectual opponents grappled with the sociopolitical and cultural consequences of globalization. Deploying notions of dependency, imperialism, homogenization, and hybridization, dueling thinkers espoused rival scenarios of cultural domination, mixture, and resistance. A quarter century later, with the explosion of digital expression around the world, it is time to revisit the debate and ask: Is there a global digital culture?