Buchness, Jennifer A.

Email Address
ORCID
Disciplines
Research Projects
Organizational Units
Position
Introduction
Research Interests

Filters

1
20151
1
1
Reset filters

Settings

Search Results

Now showing 1 - 1 of 1
  • Publication
    A Blue Ocean Strategy for the American Symphony Orchestra
    (2015-05-08) Buchness, Jennifer A.
    The thesis that follows provides a history of symphony orchestras in America, and examines innovation opportunities and strategies that could be employed to attract a younger audience and return the institution to the heyday it once enjoyed. Drawing largely on the Blue Ocean strategy, I attempt to create a landscape wherein American symphony orchestras enjoy an environment with no competitors, instead residing in a blue ocean of uncontested market space. This topic was derived from my genuine interest in hearing orchestras play on, without the imminent threat of bankruptcy and a declining customer base.