Craig, Liza

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  • Publication
    Challenges of Executive Coaching: A Coaching Case Critique
    (2010-07-27) Craig, Liza
    The goal of Executive Coaching is for the Coach to guide the Client through a process that enhances their personal goals and professional performance by instituting a plan for continued development and self confidence. My Client is a CEO and Principal of a K-5 Charter school who is seeking assistance with developing her leadership skills. We applied the Client Intervention Coaching Model which I created largely influenced by Carl Rogers’ Client Centered psychology. The concepts used in my personal coaching model focus on three of Rogers’ concepts - congruence, unconditional positive regard and empathy. The project was unsuccessful due in part to my lack of experience, not changing my approach despite obvious signs the client was not engaged in the process, and because the Client did not fulfill her obligations as explicitly stated in the contract. The goal is to heighten awareness by paying attention to aspects of the coaching process that can present challenges, thereby, avoiding some of the mistakes I made. It is my intention to continue this coaching engagement by implementing new strategies based on some of the lessons I learned. Coaching is serious business and begins with the Coach. It is imperative to know yourself as a Coach first; then focus on the Client’s weaknesses by clearly reiterating the importance of the mutually agreed upon goals, maintaining client accountability, being engaged and building greater levels of mutual trust.