Yang, Jeffrey

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  • Publication
    Self-Image Motives and Risk Preferences in Charitable Behavior
    (2017-01-01) Yang, Jeffrey
    Self image and self-signaling motives have long been proposed as a driver of pro-social behavior in psychology, and has recently been introduced in economic models. We develop a self-signaling model to rationalize the behavioral finding that individuals prefer risky outcomes to certain outcomes in the domain of charitable giving. We then propose a novel experimental framework to discriminate models prosocial behavior within this choice domain.