Jiang, Ting

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2013 - 20142
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  • Publication
    Cheating in Mind Games: The Subtlety of Rules Matters
    (2013-09-01) Jiang, Ting
    This paper employs two variants of the “mind game” to show how a subtle variation in the game's rules affects cheating. In both variants of the game, cheating is invisible because subjects make their choices purely in their minds. The only difference stems from the ordering of steps that subjects are instructed to follow when playing the game. The order of play has a significant impact on cheating behavior, even though the rules cannot be enforced.
  • Publication
    Food Labeling and Eco-Friendly Consumption: Experimental Evidence From a Belgian Supermarket
    (2014-12-01) Vlaeminck, Pieter; Jiang, Ting; Vranken, Liesbet
    Using an incentive-compatible framed field experiment, we investigate whether consumers' food consumption is more eco-friendly when the information about a product's environmental impact is more easily accessible. Through an online survey, we identify a food label that is perceived to be the most easily accessible for assessing a product's eco-friendliness among six alternatives. These alternatives vary on multiple dimensions, including whether a standardized score of the overall environmental impact is added. This new food label is subsequently tested in an experimental food market embedded in a Belgian supermarket. We find that the presence of the new label that was preselected in the online survey leads to more eco-friendly food consumption relative to either the label currently used in the supermarket, or the label that contains the raw information of the environmental impact. In our experimental food market, the use of an easy-to-interpret but comprehensive environmental information label increases the overall eco-friendliness of our subjects' food consumption by about 5.3% relative to the default label used in current markets.