Li, Lindsey

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Prevention-Focused Giving Wears off Over Time: An Investigation of the Relationship Between Regulatory Focus and Prosocial Behavior
(2019-01-01) Li, Lindsey
This paper investigates the effects of prevention focus and promotion focus orientations on giving behavior over time within a job role. A field study was conducted with over 200 employees at a call center in Mexico City. Participants completed survey measures on their regulatory focus and their engagement in giving in the workplace, operationalized as helping behavior and voice. It was found that promotion focus had a significantly positive effect on helping behavior and voice. Conversely, prevention focus was not significantly associated with either helping or voice. Lastly, the interaction between promotion focus and tenure did not yield a significant effect on either helping behavior or voice. Similarly, the interaction term between prevention focus and tenure did not yield a significant effect on helping behavior. However, the interaction term between prevention focus and tenure did yield a significantly negative effect on voice. Employees who were high in prevention focus were more likely to report voice if they were low in tenure, and as tenure increased they were less likely to report voice behavior.