Banet-Weiser, Sarah
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Publication Postfeminism and Popular Feminism(2018-04-01) Banet-Weiser, SarahPublication Feminist Labor in Media Studies/Communication: Is Self-Branding Feminist Practice?(2011-01-01) Banet-Weiser, Sarah; Alexandra, JuhaszPublication From Pick-Up Artists to Incels: Con(fidence) Games, Networked Misogyny, and the Failure of Neoliberalism(2019-01-01) Banet-Weiser, Sarah; Bratich, JackBetween 2007 and 2018, the pick-up artist community—“gurus” who teach online networks of heterosexual men to seduce women—gave rise to a different online community, that of “incels,” who create homosocial bonds over their inability to become a pick-up artist. In this article, we offer a conjunctural analysis of this shift and argue that this decade represents a decline in, or even a failure of, neoliberalism’s ability to secure subjects within its political rationality. We argue that neoliberalism cannot cope with its failures, especially its promises of self-confidence. Such promises themselves become exposed as confidence games, which are then rerouted through networked misogyny, resulting in ordinary and spectacular violence against women. Moreover, incels express their rage through language of uprising and a war on women. Their actions are on a continuum of reactive violent responses to women’s refusal of social reproduction roles and aim to defend and restore patriarchal order.Publication RED is the New Black: Brand Culture, Consumer Citizenship and Political Possibility(2008-01-01) Banet-Weiser, Sarah; Lapsansky, CharlotteAny quick glance at cultural, social, and political life in twenty-first century United States discloses compelling evidence that regardless of identity, or generation, or socioeconomic status, we organize our lives within brand culture. While advertising continues to have a dominant presence in both public and private spaces, what characterizes contemporary culture is not so much the ubiquitous ad, but rather the normalization of brand culture, where consumer participation is not simply (or even most importantly) indicated by purchases made, but rather by brand loyalty and affiliation. By connecting brands to lifestyles, to politics, and even to social activism, brand culture permeates consumer habits, and more importantly, all forms of political, social, and civic participation. We examine two contemporary examples of branding strategies, the RED campaign and the Chevy Tahoe consumer competition, as a way to demonstrate the dynamic relationships between consumers and brand marketers. In particular, we discuss these campaigns as lenses through which we understand how brand culture is a space for the constitution of consumer citizenship. These two campaigns are also illustrative of the ways that brand culture is in a state of flux at this historical moment, and we explore this instability for its political impact.Publication Participations: Dialogues on the Participatory Promise of Contemporary Culture and Politics(2014-01-01) Banet-Weiser, Sarah; Baym, Nancy K; Coppa, Francesca; Gauntlett, David; Gray, Jonathan; Jenkins, Henry; Shaw, Adrienne