Yu, Ya-Chuan
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Email Address
ORCID
Disciplines
East Asian Languages and Societies
South and Southeast Asian Languages and Societies
South and Southeast Asian Languages and Societies
Position
Faculty in Business Chinese and Culture
Introduction
Ya-Chuan Yu joined the Lauder Institute in 2005. Mr. Yu received her B.A. in Chinese Literature from National Kaohsiung Normal University in 2000 and M.A. in Teaching English as a Second Language from the University of Pennsylvania in 2006. Ms. Yu also earned her Post-Baccalaureate Certificate in Marketing from The Wharton School of Business in 2008 and Certificate in Accounting & Finance in 2010. Ms. Yu's research interests focus on cross-cultural communications, intercultural competences, Chinese language and culture for business purposes, and second-language acquisitions. Ms. Yu released an online business Mandarin course, "Survival Business Chinese in 10 Days" in 2007, which emphasizes fundamental Mandarin skills and a critical understanding of cultural difference for doing business in China. In 2009, Ms. Yu co-published a book "Why a Three-Year-Old Kid Learns English Much Better Than Me? " with Dr. Yi-Jing Lin, the founder and CEO of MyET/MyCT from LLabs Inc..