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Now showing 1 - 6 of 6
Publication Conducting Insightful Market Research(2019-09-30) Sosnowski, MichaelFor latest version: please go to https://academicentrepreneurship.pubpub.org/pub/psdorj9y/release/4 Market research can complement early design work, assist with fine-tuning features and pricing, help attract investors, and suggest new directions to explore. It is critical to know where a startup is in the design process, from whom it wants feedback, and what it intends to do with the data gathered. As a general framework, it is useful to think in terms of three main blocks of the product development life cycle—early stage, middle stage, and late stage. Consider seeking help from research professionals whenever possible. There are many measurement-oriented and other practical considerations to account for, and a number of good resources a startup can turn to for help. Good research answers key objectives, and is customized to fit within a startup’s very real time and budget constraints. Addressing key questions up front will lead to more actionable results.Publication Social Entrepreneurship in Healthcare(2019-09-25) Jenssen, BrianFor latest version: please go to https://academicentrepreneurship.pubpub.org/pub/d1mu8xl9/release/3 Social entrepreneurship seeks to address targeted problems that may not attract traditional private capital. It leverages concepts employed in traditional entrepreneurship. The five core steps include: define the scope of the venture, attend to the sociopolitics, emphasize discovery-driven planning, plan disengagement, and attempt to anticipate unintended consequences. These steps can be applied to create radically new and profitable markets that help improve the lives of others.Publication Identifying Unmet Needs: Problems that Need Solutions(2019-09-23) Dao, Diane; Brenner, JacobFor latest version: please go to https://academicentrepreneurship.pubpub.org/pub/nsfposnk/release/2 Invention is not an innate skill available to only a select few; it can be learned. Defining the need is the first step to determining the solution. A need statement helps define the problem concisely. Need specification is critical to defining the attributes required for device success. Invest in ideas that have the best chance of success by considering the market size, reimbursement pathways, and technology gaps. An algorithmic approach can be used in the stages of invention.Publication I-Corps as a Training Tool for New Technology Development(2019-09-30) Krysiewicz, Annette; Isakowitz, TomasFor latest version: please go to https://academicentrepreneurship.pubpub.org/pub/0g4u9h3q/release/4 Innovation Corps is a program developed by the National Science Foundation where university scientists and students learn entrepreneurial skills that enable them to take their research beyond the laboratory and discover the commercial potential of their innovation. I-Corps Sites, located at several universities, offer shortened curricula to qualify teams for participation in the national I-Corps program (NSF I-Corps Teams). The core topics covered in I-Corps Sites’ curricula teach teams about the importance of customer discovery; the teams are expected to leave the lab and personally interview 20+ potential customers to determine their product-market fit.Publication Rapid Prototyping Strategies(2019-09-24) Jew, Olivia; Rosin, RoyFor latest version: please go to https://academicentrepreneurship.pubpub.org/pub/kwi92jih/release/2 Rapid prototyping allows a startup to test various versions or models of its idea in short iteration cycles. The intent of rapid prototyping is to learn from each iteration and avoid expensive mistakes that can result from untested assumptions. There are three main categories for rapid prototyping, and each category represents an essential question critical to success. First, does anyone want what you plan to do? Second, how will they interact with it? Finally, will it achieve a meaningful impact, moving the needle that customers want to see move? These three key questions map to three types of strategies: vapor tests, fake front-ends, and fake back-ends.Publication Human-Centered Design: Understanding Customers’ Needs Through Discovery and Interviewing(2019-09-30) Hartung, Helge; Rottenberg, SarahFor latest version: please go to https://academicentrepreneurship.pubpub.org/pub/9twu80ml/release/3 90% of new products fail as a result of a disconnect between what the customer wants and what the company thinks the customer wants. Human-centered design aims to narrow the gap between customer and company through a deeper understanding of customers and their needs, motivations, and desires. Human-centered design is an iterative process: investigate, ideate, iterate, and implement. Design research focuses on the deep story—to understand the many, deeply understand a few. Human-centered design is a team sport and is learned in the field, with an emphasis on qualitative data collection.