Film Talk: Viewers Responses to a Film as a Socially Situated Event

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Doctor of Philosophy (PhD)
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Communication
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Custen, George Frederick
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Taken from Introduction: Thisstudyattemptstodescribepatternsofviewerinterpretive engagementwitha film.The film usedinthestudy,JonathanDemme's CitizensBand(1977),wasselectedbecauseinmostrespectsit was like thefilmsviewerscouldseeatcommercial, first-runmovie theatres.Informantswereselectedaccordingtothefrequencywith whichtheyreportedattendingfilms.Thisselectionwasdoneinline witha modelofinterpretive behaviordevelopedby SolWorthand LarryGross.Thismodelsuggeststhat experiencewithasymbolic mode mightleadtodifferent waysofinterpreting articulations within a mode.Ithoughtthat thedegreetowhichinformantsusedthemedium mightprovideananalyticcontextforexaminingdifferent patternsof interpretive engagementwithafilm.Thus,themainpurposeofthis studywastodescribethekindsofinterpretive acts and verbal responsesactualviewersengagein(inself-selected groups)when discussinga film after a viewing. Thisstudyattemptstodescribepatternsofviewerinterpretive engagementwitha film.The film usedinthestudy,JonathanDemme's CitizensBand(1977),wasselectedbecauseinmostrespectsit was like thefilmsviewerscouldseeatcommercial, first-runmovie theatres.Informantswereselectedaccordingtothefrequencywith whichtheyreportedattendingfilms.Thisselectionwasdoneinline witha modelofinterpretive behaviordevelopedby SolWorthand LarryGross.Thismodelsuggeststhat experiencewithasymbolic mode mightleadtodifferent waysofinterpreting articulations within a mode.Ithoughtthat thedegreetowhichinformantsusedthemedium mightprovideananalyticcontextforexaminingdifferent patternsof interpretive engagementwithafilm.Thus,themainpurposeofthis studywastodescribethekindsofinterpretive acts and verbal responsesactualviewersengagein(inself-selected groups)when discussinga film after a viewing.

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Gross
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1980
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