There has been a great deal of public debate recently over the phenomenon known as the "Electronic Church." This label has come to be attached to a rather large group of religious television broadcasters who syndicate programming nationally and who pay for their use of this expensive medium through commercial-like appeals for funds from viewers. These broadcasters have come to public attention and scientific scrutiny recently due to their prominence in programming schedules nationwide (a function of technological and Federal policy developments) and to their presumed involvment in "right of center" politics.