Date of this Version
International Journal of Communication
This article addresses implications for democracy of two interconnected developments involving big data and the media. One is the targeting of consumers for advertising by marketers and the new data-capture industry that supports them. The other involves the transformation of advertisers’ approach to subsidizing media content production. We describe these developments and consider their consequences for democratic life, drawing on classical and recent democratic theory (Paine, Dahl, Mouffe, Rosanvallon). We conclude that big data’s embedding in personalized marketing and content production threatens the ecology of connections that link citizens and groups via information, argumentation, empathy, and celebration as members of a shared social and civic space. Unless challenged, these developments risk eliminating the connective media necessary for an effective democracy.
Copyright © 2014 (Nick Couldry & Joseph Turow). Licensed under the Creative Commons Attribution Noncommercial/ No Derivatives (by-nc-nd). Available at http://ijoc.org.
Couldry, N., & Turow, J. (2014). Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy. International Journal of Communication, 8 1710-1726. Retrieved from https://repository.upenn.edu/asc_papers/413
Communication Technology and New Media Commons, Marketing Commons, Mass Communication Commons, Political Theory Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons
Date Posted: 29 June 2015
This document has been peer reviewed.