Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
8-2008
Publication Source
Journal of Consumer Affairs
Volume
42
Issue
3
Start Page
411
Last Page
424
DOI
10.1111/j.1745-6606.2008.00116.x
Abstract
Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as a condition for dealing with them. This article presents findings from a nationally representative survey showing that the absence of such a privacy marketplace can also be attributed to the public’s incomplete knowledge of privacy regulations. Most respondents correctly understood that regulations regarding merchants’ sharing information are domain specific. The respondents were only sporadically correct, however, regarding which domains have which rules. The study raises questions about the best approaches to education in the absence of a coherent national policy of privacy regulation.
Copyright/Permission Statement
This is the accepted version of the article which has been published in final form at 10.1111/j.1745-6606.2008.00116.x
Recommended Citation
Turow, J., Hennessy, M., & Bleakley, A. (2008). Consumers’ Understanding of Privacy Rules in the Marketplace. Journal of Consumer Affairs, 42 (3), 411-424. https://doi.org/10.1111/j.1745-6606.2008.00116.x
Included in
Internet Law Commons, Privacy Law Commons, Public Policy Commons, Public Relations and Advertising Commons
Date Posted: 29 June 2015
This document has been peer reviewed.
Comments
Funds for this research were provided through the Annenberg Public Policy Center, University of Pennsylvania—Kathleen Hall Jamieson, Director.