Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
9-1981
Publication Source
Public Relations Review
Volume
7
Issue
3
Start Page
15
Last Page
24
DOI
10.1016/S0363-8111(81)80063-X
Abstract
Television’s worthiness as a source of information about contemporary culture has been evaluated time and time again by researchers. Yet systematic analysis of the nature and social role of information and interview programs is virtually non-existent, even though public relations practitioners have long utilized these programs as important publicity outlets.
In this article, Joseph Turow and Ceritta Park describe their survey of “i & i “ programming, noting that this broadcasting category represents “a rich lode” of opportunities for public relations firms seeking an appropriate means of communicating their clients’ points of view.
Copyright/Permission Statement
NOTICE: This is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms, may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, VOL 7, ISSUE #3, Fall 1981.
Recommended Citation
Turow, J., & Park, C. (1981). TV Publicity Outlets: A Preliminary Investigation. Public Relations Review, 7 (3), 15-24. https://doi.org/10.1016/S0363-8111(81)80063-X
Included in
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Mass Communication Commons, Public Relations and Advertising Commons
Date Posted: 25 June 2015
This document has been peer reviewed.
Comments
At the time of publication, author Joseph Turow was affiliated with Purdue University. Currently, he is a faculty member in the Annenberg School for Communication at the University of Pennsylvania.