Departmental Papers (ASC)

Document Type

Journal Article

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Publication Source

Public Relations Review





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Television’s worthiness as a source of information about contemporary culture has been evaluated time and time again by researchers. Yet systematic analysis of the nature and social role of information and interview programs is virtually non-existent, even though public relations practitioners have long utilized these programs as important publicity outlets.

In this article, Joseph Turow and Ceritta Park describe their survey of “i & i “ programming, noting that this broadcasting category represents “a rich lode” of opportunities for public relations firms seeking an appropriate means of communicating their clients’ points of view.

Copyright/Permission Statement

NOTICE: This is the author’s version of a work that was accepted for publication in Public Relations Review. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms, may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Public Relations Review, VOL 7, ISSUE #3, Fall 1981.


At the time of publication, author Joseph Turow was affiliated with Purdue University. Currently, he is a faculty member in the Annenberg School for Communication at the University of Pennsylvania.


Date Posted: 25 June 2015

This document has been peer reviewed.