Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
1-2005
Publication Source
Annals of the American Academy of Political and Social Science
Volume
597
Issue
1
Start Page
103
Last Page
121
DOI
10.1177/0002716204270469
Abstract
This study melds "contextualist" and "resource dependence" perspectives from industrial sociology to explore the implications that audience construction by marketing and media firms hold for the core assumptions that are shaping the emerging media system of the twenty-first century. Marketers, media, and the commercial research firms that work with them are constructing contemporary U.S. audiences as frenetic, self-concerned, attention-challenged, and willing to allow advertisers to track them in response to being rewarded or treated as special. This perspective, a response to challenges and opportunities they perceive from new digital interactive technologies, both leads to and provides rationalizations for a surveillance-based customization approach to the production of culture.
Keywords
marketing, advertising, mass media, production of culture, mass communication, Internet, surveillance
Recommended Citation
Turow, J. (2005). Audience Construction and Culture Production: Marketing Surveillance in the Digital Age. Annals of the American Academy of Political and Social Science, 597 (1), 103-121. https://doi.org/10.1177/0002716204270469
Included in
Advertising and Promotion Management Commons, Communication Technology and New Media Commons, Marketing Commons, Mass Communication Commons, Sociology of Culture Commons
Date Posted: 12 June 2015
This document has been peer reviewed.