Departmental Papers (ASC)

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Book Chapter

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Encyclopedia of Communication and Information

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The influence of the media on society has for a long time preoccupied researchers in the field of communication. Various normative, social scientific, and critical communication theories have addressed how media influence social change. Early media effects theories assumed a direct and unmitigated influence of media on individuals and society. Later research questioned the assumption of all-powerful media effects, launching what became known as the limited-effects tradition. From those early days of communication research, there has been a constant ebb and flow of theories and empirical research attempting to understand the real effect of media on social change.


NOTE: At the time of publication, author Marwan Kraidy was affiliated with the American University. Currently (April 2013), he is a faculty member at the Annenberg School for Communication at the University of Pennsylvania.

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Date Posted: 16 April 2013