Date of this Version
Encyclopedia of Communication and Information
The influence of the media on society has for a long time preoccupied researchers in the field of communication. Various normative, social scientific, and critical communication theories have addressed how media influence social change. Early media effects theories assumed a direct and unmitigated influence of media on individuals and society. Later research questioned the assumption of all-powerful media effects, launching what became known as the limited-effects tradition. From those early days of communication research, there has been a constant ebb and flow of theories and empirical research attempting to understand the real effect of media on social change.
Kraidy, M. (2002). Social change and the media. In J. R. Schement (Ed.), Encyclopedia of communication and information (Vol. 3, pp. 931-935). New York, NY: Macmillan Reference USA. Retrieved from http://repository.upenn.edu/asc_papers/328
Date Posted: 16 April 2013