Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
January 2003
Publication Source
Communication Theory
Volume
13
Issue
2
Start Page
160
Last Page
163
DOI
10.1111/j.1468-2885.2003.tb00286.x
Abstract
The articles published in this symposium make contributions to an increased understanding of the theoretical bases for communication campaigns. They add to a growing literature that aims to move communication campaigns from a formulaic craft to a theory-driven, but practical, endeavor (Hornik, 2002a; Rice & Atkin, 2001; Zaller, 1992).
Copyright/Permission Statement
This is the accepted version of the article which has been published in final form at http://dx.doi.org/10.1111/j.1468-2885.2003.tb00286.x.
Recommended Citation
Cappella, J. N. (2003). Editor's Introduction: Theoretical Approaches to Communication Campaigns. Communication Theory, 13 (2), 160-163. https://doi.org/10.1111/j.1468-2885.2003.tb00286.x
Date Posted: 03 April 2008
This document has been peer reviewed.