All Penn AHEAD Papers

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Working Paper

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Access and Completion in Higher Education


college choice, Latina, working-class, for-profit institutions, marketing, race, gender, class

Copyright/Permission Statement

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


The proximity of proprietary institutions to working-class urban areas is rarely explored as a factor in Latina student college choice. Utilizing Chicana Feminism as a conceptual lens, this study explores the path of proprietary college choice for Latina high school students. Qualitative interviews and geographic data reveal how factors of race, gender, and class contribute to the marketing and location of proprietary institutions. The authors argue that marketing expensive vocational programs to Latina students who cannot afford tuition contributes to the maintenance of racist, classist, and sexist hierarchies.


Pre-print copy of the article originally published in The Review of Higher Education Fall 2018, Volume 42, No. 1, pp. 29–60 Copyright © 2018 Association for the Study of Higher Education Published by Johns Hopkins University Press



Date Posted: 04 November 2019