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People

Any successful commercial project requires building a team with clearly-defined roles, expectations, and financial rewards. This section offers strategies for networking, negotiating, building a team that is diverse in both background and skill, as well as maintaining external partnerships.

Individual chapters are under Book Chapters, all chapters for this section are combined in the Full Section file, and the summary section from all chapters are found in the Summary file.

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Book Chapters

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What is Academic Entrepreneurship?
Natalie Oppenheimer and Flaura Winston

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Building a Successful Startup Team
Maura Weber and Zev Sunleaf

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Marketing in an Academic Institution
Neil Patel and Nalaka Gooneratne

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Innate Biases
Elana Meer

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Negotiation Strategies
Anthony Martin and Eric Max