Wharton Research Scholars

Document Type

Thesis or dissertation

Date of this Version

5-2015

Abstract

The majority of innovation research seeks to establish frameworks regarding the definition and identification of innovation; complementarily, there exists a dearth of research attempting to provide frameworks for evaluating the effectiveness of innovation within a firm. Adapting an existing “web” framework, we created the redesigned innovation “web” with redefined dimensions of innovation and a clarified rating system. After testing this redesign to ensure it produced consistent results across users, I worked to generate hypotheses, based on various case studies, about how the importance of innovation dimensions may differ across types of businesses. The research findings indicated that for business-to-business (B2B) firms, the Internal Processes & Capabilities and Product Mix dimensions are the most important, and that for business-to-consumer (B2C) firms, the Brand, Presence, and Customer Experience dimensions are the most important.

Included in

Business Commons

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Date Posted: 09 June 2015