The onset and dynamics of flow in shallow horizontally oscillating granular layers are studied as a function of the depth of the layer and imposed acceleration. Measurements of the flow velocity made from the top and side are presented in the frame of reference of the container. As is also found for avalanches of inclined layers, the thresholds for starting and stopping of flow are slightly different. The variation with depth of the starting acceleration Γstart for the oscillating layer is similar to the corresponding variation of the tangent of the starting angle tan(Θstart) for avalanches in the same container at low frequencies, but deviates as the frequency is increased. However, the threshold behavior depends significantly on the measurement protocol. Just above Γstart, the motion decays with time as the material reorganizes over a minute or so, causing the apparent threshold to increase. Furthermore, the rms velocity as a function of acceleration rises more sharply above the starting threshold if the first minute or so of excitation is discarded. Once excited, the rheology of the material is found to vary in time during the cycle in surprising ways. If the maximum inertial force (proportional to the container acceleration amplitude) is slightly higher than that required to produce flow, the flow velocity grows as soon as the inertial force exceeds zero in each cycle, but jamming occurs long before the inertial force returns to zero. At higher Γ, the motion is fluidlike over the entire cycle. However, the fraction of the cycle during which the layer is mobile is typically far higher than what one would predict from static considerations or the behavior of the inclined layer. Finally, we consider the flow profiles as a function of both the transverse distance across the cell at the free surface and also as a function of the vertical coordinate in the boundary layer near the sidewall. These profiles have time-dependent shapes and are therefore significantly different from profiles previously measured for avalanche flows.