Marketing Papers

Document Type

Review

Date of this Version

1-1-2003

Abstract

This second edition of the Age of Propaganda is excellent. (Should I explicitly tell you my conclusion?) I will use a two-sided argument to try to convince you to read this book.
(Is a two-sided argument relevant in this situation and, if so, should I tell you the good news first or last?) I will reduce the asides in the rest of this review because are distracting (and distraction is not useful here, as the arguments to purchase this book are strong); suffice it to say that these are the types of issues that the authors address.

Comments

Postprint version. Published in Journal of Marketing, Volume 67, 2003, pages 129-130.
Publisher URL: http://www.marketingpower.com/
The author asserts his right to include this material in ScholarlyCommons@Penn.

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Date Posted: 14 June 2007

This document has been peer reviewed.