Marketing Papers

Document Type

Journal Article

Date of this Version

January 2006

Abstract

The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.

Comments

Postprint version. Published in Foresight: The International Journal of Applied Forecasting, Volume 5, 2006, pages 14-15.

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Date Posted: 14 June 2007

This document has been peer reviewed.