Date of this Version
The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.
Armstrong, J. S. (2006). How Practitioners Can Use Evidence-based Forecasting: Reply to Commentaries. Retrieved from http://repository.upenn.edu/marketing_papers/51
Date Posted: 14 June 2007
This document has been peer reviewed.