Marketing Papers

Document Type

Journal Article

Date of this Version

January 2006

Comments

Postprint version. Published in Foresight: The International Journal of Applied Forecasting, Volume 5, 2006, pages 14-15.

Abstract

The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.

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Date Posted: 14 June 2007

This document has been peer reviewed.