Business school prestige -- research versus teaching

Loading...
Thumbnail Image
Penn collection
Marketing Papers
Degree type
Discipline
Subject
Marketing
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract

We examined the relationships between the research originating at business schools, students’ satisfaction with the schools, and the published ratings of the school’s prestige. Research was positively correlated to prestige (where prestige was based on the perceptions of academics, firms, and student candidates). The satisfaction of recent graduates was not related to a school’s prestige (based on the perceptions of academics and business firms). Research productivity of schools was not associated with lower satisfaction among their recent graduates. We conclude that schools should emphasize research instead of teaching if they desire high prestige.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1994-03-01
Journal title
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Postprint version. Published in Interfaces, Volume 24 Issue 2, March-April 1994, pages 13-43. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.
Recommended citation
Collection