Marketing Papers
Document Type
Journal Article
Date of this Version
April 2007
Abstract
The three commentators on my paper agree that statistical tests are often improperly used by researchers and that even when properly used, readers misinterpret them. These points have been well established by empirical studies. However, two of the commentators do not agree with my major point that significance tests are unnecessary even when properly used and interpreted.
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Date Posted: 18 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in International Journal of Forecasting, Volume 23, Issue 2, April 2007, 335-336.
Publisher URL: http://dx.doi.org/10.1016/j.ijforecast.2007.01.010