This capstone presents the SEMEAR project. The SEMEAR project is the main initiative of the Brazilian Coaching Society Foundation. The project aims to stimulate and support flourishing in Brazil through positive coaching programs in three major areas: social, educational, and corporative. A set of interventions designed to enhance well-being, facilitate healthy relationships, promote flow and engagement, stimulate social contribution, as well as other aspects that can help people flourish, will be proposed. The project will explore how to use coaching, positive psychology and philanthropy to develop virtues, promote human flourishing and generate people’s well-being in families, schools, companies and communities through change agents such as coaches, parents, educators and leaders. Therefore, the project plans to engage and prepare 1,000,000 positive coaches who will directly or indirectly impact 50,000,000 people by 2050, contributing to the flourishing of 25% of the Brazilian population.