Cognitive Neuroscience Publications

Document Type

Journal Article

Date of this Version

3-2009

Abstract

Ethologist Konrad Lorenz proposed that baby schema (‘Kindchenschema’) is a set of infantile physical features such as the large head, round face and big eyes that is perceived as cute and motivates caretaking behavior in other individuals, with the evolutionary function of enhancing offspring survival. Previous work on this fundamental concept was restricted to schematic baby representations or correlative approaches. Here, we experimentally tested the effects of baby schema on the perception of cuteness and the motivation for caretaking using photographs of infant faces. Employing quantitative techniques, we parametrically manipulated the baby schema content to produce infant faces with high (e.g. round face and high forehead), and low (e. g. narrow face and low forehead) baby schema features that retained all the characteristics of a photographic portrait. Undergraduate students (n = 122) rated these infants’ cuteness and their motivation to take care of them. The high baby schema infants were rated as more cute and elicited stronger motivation for caretaking than the unmanipulated and the low baby schema infants. This is the first experimental proof of the baby schema effects in actual infant faces. Our findings indicate that the baby schema response is a critical function of human social cognition that may be the basis of caregiving and have implications for infant–caretaker interactions.

Comments

Baby Schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking in Adults. Melanie L. Glocker, Daniel D. Langleben, Kosha Ruparel, James W. Loughead, Ruben C. Gur1, Norbert Sachser. Ethology, Volume 115, Issue 3, pages 257–263, March 2009 Article first published online: 29 JAN 2009 DOI: 10.1111/j.1439-0310.2008.01603.x

This is the peer reviewed version of the article that has been published in final form at 10.1111/j.1439-0310.2008.01603.x This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.

Keywords

Baby Schema, Ethology, Caregiving, Cuteness, Attachment

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Date Posted: 19 June 2015

This document has been peer reviewed.