Visual Aspects of Media Literacy
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Communication
Social and Behavioral Sciences
Social and Behavioral Sciences
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Abstract
A central component of media literacy should be an understanding of the representational conventions through which the users of media create and share meanings. This paper analyzes the representational conventions of visual communication. It distinguishes between semantic and syntactic conventions and focuses on those characteristics that most sharply differentiate visual language from other modes of communication. It examines the impact of visual literacy on viewers’ cognitive growth and on their development as informed consumers of visual media.
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1998
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Journal of Communication