Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

1998

Publication Source

Journal of Communication

Volume

Winter

Start Page

70

Last Page

80

DOI

10.1111/j.1460-2466.1998.tb02738.x

Abstract

A central component of media literacy should be an understanding of the representational conventions through which the users of media create and share meanings. This paper analyzes the representational conventions of visual communication. It distinguishes between semantic and syntactic conventions and focuses on those characteristics that most sharply differentiate visual language from other modes of communication. It examines the impact of visual literacy on viewers’ cognitive growth and on their development as informed consumers of visual media.

Copyright/Permission Statement

This is the peer reviewed version of the following article: Messaris, P (1998). “Visual Aspects of Media Literacy.” Journal of Communication, 48(1), 70-80", which has been published in final form at http://dx.doi.org/10.1111/j.1460-2466.1998.tb02738.x. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

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Date Posted: 01 December 2016