Americans, Marketers, and the Internet: 1999-2012

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Departmental Papers (ASC)
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surveys
marketing
advertising
privacy
surveillance
media
shopping
communication
internet
web
public opinion
public policy
controvery
shopping working papers series
Communication
Communication Technology and New Media
Marketing
Public Relations and Advertising
Social and Behavioral Sciences
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Bracken, John
Draper, Nora A
Feldman, Lauren
Good, Nathaniel
Grossklags, Jens
Hoofnagle, Chris Jay
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Abstract

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose.

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2014-04-11
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