Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

5-1984

Publication Source

Intermedia

Volume

12

Issue

3

Start Page

28

Last Page

32

Abstract

American television programmes manage to cross cultural and linguistic frontiers with great ease. This phenomenon is so taken for granted that hardly any systematic research has been done to explain the reasons why these programmes are successful or, even more fundamentally, whether and how such quintessentially American products are understood. The often heard assertion that this phenomenon is part of a process of cultural imperialism presumes, first, that there is an American message in the content or the form; second, that this message is somehow perceived by viewers; and, third, that it is perceived in the same way by viewers in different cultures.

Copyright/Permission Statement

Intermedia is published by the International Institute of Communications.

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Date Posted: 25 February 2010