Editor's Introduction: Theoretical Approaches to Communication Campaigns

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The articles published in this symposium make contributions to an increased understanding of the theoretical bases for communication campaigns. They add to a growing literature that aims to move communication campaigns from a formulaic craft to a theory-driven, but practical, endeavor (Hornik, 2002a; Rice & Atkin, 2001; Zaller, 1992).

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2003-01-01
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Communication Theory
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