Individual Privacy and Online Services

Loading...
Thumbnail Image
Degree type
Graduate group
Discipline
Subject
Tradeoffs between privacy and enhanced web services
online privacy
online personalization
Business
Funder
Grant number
License
Copyright date
Distributor
Related resources
Contributor
Abstract

We explore consumer trade-offs between better performance through tailoring of online services to their individual needs and greater privacy as a result of reduced disclosure of personal information. We show that individuals have different willingness to accept loss of privacy that is a function of (1) the individual and his/her preferences, because the variation in demands for privacy is not uniform across individuals, (2) the service Domain, because individuals demand more privacy in some Domains than they do in others and (3) these differences themselves differ among consumers as well.

Advisor
Date of degree
2010-09-01
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Suggested Citation: Chau, M. and E. Clemons. "Individual Privacy and Online Services." Wharton Scholars Research Journal. University of Pennsylvania. September 2010.
Recommended citation