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This paper was part of the 2014-2015 Penn Humanities Forum on Color. Find out more at


This research experiments with a new method of visual data analysis. Through this method, which images receive greater processing attention depends on what is important and interesting to the viewer’s mind, instead of how the data is presented. From the standpoint of this study, what visual input is important and interesting for the mind depends upon memory structure. Based on current cognition theory, memory structure is comprised of what specific concepts are wired together and fired together when a certain input is received. In analyzing visual input that should activate many different memory associations, this study seeks to investigate the importance of a viewer’s specific memory in the process of understanding what they see.


visual data analysis



Date Posted: 18 November 2016